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Apple's $300 Design Book Contains Products They Bought

Discussion in 'Articles' started by Duncan, Nov 16, 2016.

  1. Duncan

    Duncan @mobilephone2003

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    Apple is releasing a book, yes book, today containing 20 years of product design and as Jonny Ive puts it in his interview with Wallpaper "Very few words".

    [​IMG]

    The cost for this book?

    $200 for the small copy, $300 for the large copy.

    Of course you can expect some effort going into the quality: "The linen-bound, hardcover volume is printed on specially milled, custom-dyed paper with gilded matte silver edges"

    However, the interview uncovers that Apple had to purchase their old products for the purpose of the book.

    It's interesting to see a "forward thinking" company not having an archive already of its own products to refer back to, but I guess that's just the apple way.

    Jonny Ive Interview via Mashable
     
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